The Abramovici family's dedication to craftsmanship goes back at least three generations - more than 80 years. In the 1940s, Arie Abramovici was a highly sought-after watchmaker in Romania. Arie had his own watch and jewelry boutique for over 40 years and became a master craftsman within the industry.
Arie taught his children that quality should always be their top priority. His son Aaron Abramovici was a jewelry manufacturer in Canada and carried on the tradition of excellence. Aaron’s son David worked as an apprentice in his factory and retail store to continue the family legacy of exquisite craftsmanship.
As a teenager in Canada, David loved fashion. In addition to apprenticing at his father's factory, David also had an interest in eyewear that was nurtured by a family friend who owned an optical boutique.
With his eye for quality and his innate ability to check the pulse of what consumers want, David learned the business of eyewear.
In 2010, David was sitting front row at Milan Fashion Week when the idea for VICCI Eyewear was born. He knew from his own experience that eyewear could be bold, elegant, and fun.
After launching his first store in Florida, many of his retail customers began reaching for VICCI frames to fit their lifestyle. They preferred VICCI's high-quality craftsmanship and premium materials over household names, especially with the inclusion of free prescription lenses. Within four years, David opened seven retail locations in Florida.
In 2021, Vicci Eyewear relaunched their online business to expand from Florida to all the US and Canada. Vicci Eyewear launched Limited-Edition collections, new advanced blue light technology, an easier to use website, and free prescription lenses with optical frames.