How it all started...
The Abramovici family's dedication to craftsmanship goes back at least four generations - more than 100 years. In the 1920s, Isaac Abramovici was a highly sought-after watchmaker in Romania. His son Arie Abramovici followed his father's path and started his own watch and jewelry boutique for over 40 years and became a master craftsman within the industry.
Arie taught his children that quality should always be their top priority. His son Aaron Abramovici was a jewelry manufacturer in Canada and carried on the tradition of excellence. Aaron’s son David worked as an apprentice in his factory and retail store to continue the family legacy of exquisite craftsmanship.
DAVID LOVED FASHION
As a teenager in Canada, David loved fashion. In addition to apprenticing at his father's factory, David also had an interest in eyewear that was nurtured by a family friend who owned an optical boutique. With his eye for quality and his innate ability to check the pulse of what consumers want, David learned the business of eyewear.
THE IDEA OF VICCI EYEWEAR
In 2010, David was sitting front row at Milan Fashion Week when the idea for VICCI Eyewear was born. He knew from his own experience that eyewear could be bold, elegant, and fun. After launching his first store in Florida, many of his retail customers began reaching for VICCI frames to fit their lifestyle. They preferred VICCI's high-quality craftsmanship and premium materials over household names, especially with the inclusion of free prescription lenses. Within four years, David opened seven retail locations in Florida.
MORE TO COME...
In 2021. David partnered with Steven Geduld to expand the Vicci brand globally. Steven’s background in finance and private equity helped relaunch Vicci’s online business and expand from Florida to the entire USA and Canada. Vicci Eyewear launched its new website with limited-edition collections, new advanced blue light technology, and free prescription lenses with optical frames. Vicci Eyewear also developed an easier to use website with a new 3D virtual try-on experience.
Premium ≠ Pricey
Vicci was founded on the belief that style shouldn’t break the bank. Our goal is to change the way you think about fashions by delivering premium designs at radically fair prices.SHOP NOW